Social Software Adoption

After choosing the right enterprise social platform, see my previous post, it is essential to start and enable your people on how to use the tool and get them to understand why they should use it. The old story about the carrot and the stick. Make sure that they feel helped and made their life easier, as people in general, don’t like change. And to succeed in achieving your goals you have set to become a social business, step one is getting the people moving. Research shows that if you don’t do anything only 5% will start and the rest will continue the old way.

For starters you could tell the people theory on how to use it, but wouldn’t it be helpful if we could give them a little push in the right direction to start using their social network tooling. Especially if there is already so much available in the toolbox: a broad platform offers to anyones likings.
Within IBM Connections there is now a great way to give your users a head start with IBM Connections Touchpoint.This asset of IBM Software Services will onboard new users and the end result is a filled out profile, some network connections and some communities in the community list. Just enough to get the system to work for that person, as based on that it will show content on his activity stream and the end user will not stare at a blank screen and emotionally log off.
Touchpoint will start a guided procedure that takes about 5 minutes but is for the end user really worthwhile:
Screen Shot 2013-12-13 at 3.17.50 PM
 The first step is to have the user fill out his/her profile and upload a profile picture.
Screen Shot 2013-12-13 at 3.18.35 PMThe second step is to have the user to tag about how the profile can be found. What is the users core competence, what are is the user about, what is the users intrest. This is an important step as it will make this profile found if someone searches on a keyword and on tags. It will also make the profile show up in tag cloud and linked people when searching for content in Connections.
Screen Shot 2013-12-13 at 3.19.10 PM
The third step is about starting up the network within the organization. The list here shows suggestions and the user search for other colleagues. Just click and the colleagues are added to the network
Screen Shot 2013-12-13 at 3.20.00 PMAnd it also gives suggestions of the bright stars in the company
Screen Shot 2013-12-13 at 3.21.27 PM
The last step is the on boarding of the user in Communities that are interesting
Screen Shot 2013-12-13 at 3.22.28 PM
The end result is a user that is networked within the organization and is ready to participate in communities. The activity feed will now be filled with content from the people of the users network and information from communities. Based on the memberships and on the network, content suggestion is done by social analytics.
Check out this video on youtube to see a real life demo:
So far so good. the first step in using the system is set, but it is a small step, as if there is no follow up on integrating the platform in the end users business process, it will soon be seen as “yet” another information tool. But at least the first impression that lasts for ever hurdle is taken.
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